Sara Ali Khan joins the Streax family
Bollywood’s youth icon Sara Ali Khan has added another shining feather to her cap — she’s now the official brand ambassador for Streax Shine Hair Serum. Known for her youthful energy, effortless glamour, and relatable style, Sara is the face of the brand’s latest campaign “Frizz Gone, Smooth Shine On.”
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| Sara Ali Khan joins the Streax family |
Frizz-free hair, anytime, anywhere
The new Streax TVC showcases Sara Ali Khan in everyday moments — from braving a windy rooftop to navigating a hectic commute — the times when frizz can strike without warning. With just a quick touch of Streax Shine Hair Serum, Sara transforms her look instantly, flaunting glossy, smooth, camera-ready hair that radiates confidence and style.
Sara Ali Khan on her new role
Speaking about the collaboration, Sara Ali Khan said:
“I’m truly excited to be a part of the Streax family! For me, hair isn’t just about style, it’s about confidence and self-expression. What I love most about Streax Shine Hair Serum is how it instantly adds shine and smoothness, making every look feel complete.”
A perfect fit for today’s generation
The campaign highlights Sara’s natural elegance and playful personality, which perfectly align with the brand’s philosophy of helping today’s youth “shine on” in their everyday style. With her strong connection to young audiences, Sara embodies the message of turning frizz into smooth shine with effortless confidence.
Streax speaks about the partnership
Priyanka Puri, Sr. VP – Marketing, HRIPL, shared her enthusiasm:
Bollywood glamour meets everyday confidence
With this association, Sara Ali Khan blends her Bollywood star power with relatable storytelling, making the campaign a powerful combination of glamour and authenticity. Streax Shine Hair Serum, backed by Sara’s youthful charm, is set to become a must-have for everyone who wants to keep frizz away and shine every day.
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