Punjabi cinema

Ishq Parinde Hits Chaupal OTT: No Festivals, No Diplomacy, Direct to the Diaspora

Ishq Parinde, a Punjabi romantic drama, skips festival circuits and government-backed showcases for a direct-to-digital premiere on Chaupal OTT from 10 August 2026. The move signals how Punjabi films increasingly reach international diaspora audiences, outside traditional curatorial channels.