Release strategy

Onam’s Screen War: How I’m Game, Khalifa, and The Paradise Are Battling for Global Malayali Audiences

The 2026 Onam festival will see three action blockbusters, Dulquer Salmaan’s I’m Game, Prithviraj Sukumaran’s Khalifa, and Nani’s The Paradise, vying for the big screen and diaspora hearts. Here’s how their release timing and marketing strategies shape up for local and overseas viewers.