Box OfficeHow Hanuman Ansh Turned Word of Mouth into a Historic Box Office Miracle
Hanuman Ansh, a low-budget devotional film with no stars and barely 100 screens at launch, stunned Bollywood by outpacing the mega-budget Toxic, setting off a new debate about the true power of word-of-mouth and the enduring appeal of faith-based cinema in India.
The Bollywood Wave Desk5 min